Google+ iPhone App Available Today

The much awaited iPhone app for Google+ has been released.  Here's a link to it at the iTunes App Store: http://bit.ly/pfRl1D

How Baby Boomers Are Embracing Digital Media

The Baby Boomer generation think and act differently than the previous generation.  This generation is redefining "getting older": http://mashable.com/2011/04/06/baby-boomers-digital-media/

Interesting video interview of Gary Vaynerchuk, author of The Thank You Economy, talks about the humanization of business

Gary Vanerchuk, author of The Thank You Economy, is interviewed by MSNBC's Morning Joe.  Gary offers some insightful ideas on where he sees social media marketing is headed.  LINK

 

Link to Gary Vaynerchuk's blog: http://garyvaynerchuk.com/

Advertising videos that give only a hint of what what is being advertised but go viral very quickly

Using unusual creativity, an advertising company is creating advertising videos that are designed to attract viewers in the social media arena.  Unlike traditional advertisements, these videos don't directly push or mention the product.  Instead, the videos utilize creative methods that solicits the engagement of an idea that then leads the viewer to the product.  Story here: http://www.nytimes.com/2011/03/17/business/media/17viral.html?_r=1&ref=media

 

Here is an example of one of the video ads: